If you’ve ever been in the audience at an event where Peter Hancock has been on the bill, then you’ll know just how much enjoyment, laughter and fun he brings to the stage. Peter has the ability to bring to life any occasion and now a professional after-dinner speaker alongside his role with Pride of Britain, he offers tireless and entertaining support to many hospitality events and charities.
Peter began his career as a waiter in the late 1970s and went on to manage a succession of hotels and restaurants in Sussex and Hampshire. Peter then worked for guide publishers Johansens from 1988 to 2000, becoming group publishing director.
Since 2000, he has been chief executive of Pride of Britain Hotels – a collection of 48 privately owned luxury hotels that include some of the finest establishments in the UK including The Goring in London, Lucknam Park in Wiltshire, Barnsley House and Calcot Manor in the Cotswolds, Hambleton Hall in Rutland and the Chester Grovenor in Cheshire.
In his day-to-day role, Peter is dedicated to serving his members and constantly looks for ways to improve the service PoB provides. He is a hugely respected and popular face within the hospitality industry, but he never takes his position for granted. “I don’t have the guts or what it takes to be a creator of a business so I’ve always looked up to those who can; I’m a respectful servant of my employers,” he says.
Peter is responsible for attracting sponsorship for Pride of Britain, managing the finances and implementing a comprehensive marketing programme. Last year, the value of centrally-placed telephone reservations through PoB totalled £560,000, while electronic reservations via the consortium’s booking engine is currently riding at £12m per annum.
Throughout his time in the industry, he has gained a number of sought-after titles and now holds positions such as honorary St Julian Scholar; honorary Master Innholder; Fellow of the Tourism Society; Fellow of the Institute of Hospitality; Ambassador for the Gold Service Scholarship; Fellow of HOSPA (The Hospitality Professionals Association) plus others.
“I’m a respectful servant of my employers”