Graham Copeman took over as group hotel director at The Zetter just over one year ago, and now oversees the three boutique properties in the portfolio which are continuing to blaze a trail in the industry.
Formerly managing director at St James’s Hotel and Club since 2014, Copeman took a change in direction in his career path upon joining The Zetter, swapping five-star luxury for quirky, innovative and aspirational hotel keeping.
Prior to his position at St James’s Hotel and Club, Copeman was general manager at The Goring from 2006 to 2014, with his eight-year stint at one of the most iconic London boutique hotels standing him in good stead to take on any position within the industry. As well as The Goring, he also has experience at Claridge’s and One Aldwych under his belt. In March 2016, Copeman moved to The Zetter in the newly-created role of group hotel director.
He now looks after The Zetter Townhouse and The Zetter in Clerkenwell, as well as the brand’s third property The Zetter Townhouse in Marylebone which just like the others, has fun at its heart with its interiors styled inspired by the story of ‘Wicked Uncle Seymour’.
Expansion and development were major parts of his new role going forward and in August last year, just five months after Copeman’s appointment, The Zetter announced plans for its next venture, transforming Manchester’s London Road Fire Station into the next boutique in the collection. Copeman’s passion for sustainability and the environment aligns well with The Zetter – the hotel group boasts a gold Green Tourism stamp and designs each property to be energy efficient – and he believes not the thrust this ethos ‘down the throats of guests’.