With a CV boasting some of the best names on the block – from Le Manoir to Andrew Brownsword Hotels via a decade stint at Bath Priory – Williams joined Whatley Manor as head honcho late last year ready and raring to go to put into place new strategies, business plans and initiatives for the five AA red star Relais & Chateaux property.
For the new position, Williams made the leap from Cliveden House in Berkshire, where she was for four years and part of the dynamic Stembridge / Williams duo that helped turn around the fortunes of the hotel.
She joined just as the property had been acquired out of the Von Essen administration for almost £30m and from the start ploughed her time and effort into refurbishing the bedrooms, opening a new restaurant, signing off on a new spa, and creating one of the most impressive country house hotels in the land.
Now her next challenge is recreating this level of success for Whatley Manor, one of the few hotels still flying the flag for independence in the UK, privately owned by Swiss equestrian rider Christian Landolt and his mother Alix. Williams is hugely passionate about education within the industry and spearheaded the Ten out of Ten programme for in 2010, encouraging collaboration among the sector to give budding young talent the chance to experience working at some of the UK’s best hotels. The training scheme is now entering its seventh successful year.