In May 2017 Patrick celebrates 30 years as managing director of The Atlantic Hotel.
Under Patrick’s leadership the hotel has won four Red Stars and four Rosettes from the AA, the AA’s Courtesy and Care Award for England, the Condé Nast Johansens award for Best Service in 2006 and 2014, and its Ocean Restaurant has held a coveted Michelin star for 11 years.
This dedication to creating a world-class hotel consistently praised for exceptional levels of service saw The Atlantic named ‘Independent Hotel of the Year’ at The 2014 Cateys. His passion extends beyond the hotel itself; Burke has served as a director of Small Luxury Hotels of the World (SLH) since 1999 and in 2006, he stepped up to the role of chairman for three years.
Jersey is of key importance to Burke and he works tirelessly to strengthen public perception of the island as a luxury destination. In 2010 he founded the Luxury Jersey Hotels consortium to leverage the combined resources and marketing investment of local hoteliers to attract new market segments to Jersey.
As part of this, Burke launched the annual Eat Jersey Food Festival in 2015. Over one weekend renowned chefs from the Channel Islands, England and France come together to showcase the finest Jersey produce, which attracts nationwide media exposure for Jersey as a result.